Meet the Team

The Crew

Sharla Crawford

HBIC or CEO

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Michael Crawford

CTO

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Tess Helmandollar

CMO

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Natalie Crawford

Chief Revenue Officer

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Mandy Fischer

Director of Digital Strategy

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Sydney Lucero

Content Specialist

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Deanna McLean

Web Developer

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Sylvi Vanattia

Media Specialist

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Nickie Aldrich

Office Manager

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Brian Flemming

Software Developer

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Wayne Lovely

Software Engineer

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Clay Garland

Software Engineer

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Carina Allen

Project Manager

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Lacey Knight

Content Specialist

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“Shaping your galaxy. One website. One campaign. One app at a time”

Whether you want to run one campaign with us or launch a new brand from the ground up, our SupaNova agency will help you burn brighter than ever before.

Brands We Serve

Mandy Fischer

Director of Digital Strategy

Plant mom. Foodie. Pickle aficionado. Web developer. Graphic designer. SEO specialist. WordPress whisperer.

Mandy is a mega-talented dynamo who can not only build you a high-quality, gorgeous website with all the bells and whistles, but she can also instruct you on how to save your tomato crop from garden pests.

Growing up along the shores of Lake Michigan, Mandy loves the water and prefers the wind in her hair. She’s a loud and proud fan of the Wolverines, GO BLUE! A true creative, Mandy is far more than our lead developer. She’s the go-to-girl for logos, motion graphics, and overall flair.

Mandy holds degrees in web development and digital media design, but is a perpetual student of her craft and is known for keeping our team on top of digital developments. She is dedicated to continually monitoring tech channels and always knows the key ingredients necessary to drive traffic to your website and help it rank on Google. As an SEO expert, Mandy finds top-ranking keywords and directs (she’s lovingly bossy about this) the content team at Gravity Junction on how best to incorporate them organically into any website. If content is king, keywords are queen.

Look no further than the functionality and design found here on our own website as a small sampling of Mandy’s capabilities and her creativity.

Throughout her decade-long tenure in web development, Mandy has worn several hats. Notable projects include creating multiple websites for the world’s largest kayak manufacturer, Sun Dolphin, and the time her SEO work for Aerovision International prompted the purchase of an airplane. No biggie.

When she’s not creating bad-ass websites you can find Mandy obsessing over her garden (or yours, be prepared to FaceTime the under leaves of your cabbage plant), cooking a feast in her outdoor kitchen, attending concerts (although for the time being she is settling for turning the volume up on Spotify, thanks COVID), spoiling her dogs, Oliver and Remi, and taste testing various new cocktails for quality assurance. It’s a public service, really.

In the future, Mandy would like to explore the world one meal and cocktail at a time, save all of the plants, and roll around in the daisies when Michigan beats Ohio State.

Sydney Lucero

Content Specialist

As a native Mississippian and content creator, Sydney Lucero, comes to the Gravity Junction team with a stacked resume and an unmatched determination to provide client satisfaction.

As a student at Mississippi School of the Arts, Sydney’s short fiction was recognized by the Eudora Welty Foundation. She also received two national awards from the Alliance for Young Artists & Writers. (No biggie). Upon graduation, Sydney landed a position at a podcast production company where she put pen to paper, (maybe we should say fingers to keyboard?), in her role as in-house writer.

After spending two years with the podcasting company, Sydney took her career into her own hands and began working with independent clients. Since then, Sydney has worked on more than 70 podcasts, writing copy, scripting interviews, and embracing the intricacies of social media marketing.

As a wildly talented writer, Sydney takes a unique approach to working with clients and generating content.

“I'm incredibly attentive to personality. That lets me write things that are unique while still being tailored to the brand's voice. I believe everything has its place and purpose which helps me understand every angle of a story.”

While professional awards and accolades are awesome, and she’s already collected her fair share; she measures her success on a different scale.

“I feel like I can't measure my success by how it benefits me because my genuine happiness comes from putting it out into the world. (That's a kind of an airy, meta-ass answer, but I'm a simple girl. What can I say?)”

When she’s not bettering society through written work, you can find her hiking, camping, cooking, geocaching, road-tripping, ghost hunting, watching trashy Youtube, true crime, and bad conspiracy theories, thrifting, creating inappropriate art and obsessing over Scooby-Doo.

“I just want a nice garden and lots of candles, books, good food, and good company. I want to see, touch, and feel as much as I can while I can. Travel literally everywhere. Everything is new once, right?”

Her personal aspirations will make you want to curl up in a warm cottage across international waters, read a good book, and enjoy the simple things in life. We admire her for that!

Lacey Knight

Content Specialist

While many editors’ origin stories start with a love of literature, Lacey Knight’s started with a disdain for the English language as a whole. Throughout her early life, Lacey viewed English as just another thing to “know” rather than a tool to be leveraged. (Spoiler Alert: That changed.)

Lacey’s calling was delayed because it was delivered in Spanish. As Lacey learned “por favor” and “gracias,” she also learned about the nature of language: its movement, its rhythm, its significance, and most importantly, its place in her life.

Lacey realized just how connected she was to the power of expression behind language, rooting her career in a love for the written word while utilizing her passion and truly-honed skill to help others reach their goals through copywriting, ghostwriting, and blogging.

“I know there are amazingly talented people out there who have a lot to offer but who may not have the tools to best reach their target audience in a relevant and effective way,” says Lacey. “I hope to be a cog in the wheel that gets these great people to where they are going; you achieving your dream is my dream.”

Lacey has always been a dream-catcher, capturing the beauty of achievement and knowledge, as well as a seeker of Truth, even before she knew what that meant.

Fostering love in everything, even from afar, is one thing Lacey does exceptionally well (which admittedly comes in handy in the marketing world). Before Lacey had access to her true love, equines, she sat on the sidelines learning about them, growing love and expertise before she even got in the saddle.

Viewing life as art in action, Lacey has joined the Gravity Junction team from the painted skies of Colorado. She and her family are nestled below a mountain range with plenty of beautiful horses nearby to keep her passions burning with fervor.

You can rest easy knowing Lacey is certainly wearing matching socks and is readily open to debate herself about comma placements and capitalization. (The nature of language, amiright?)

Having Lacey in our corner is having another advocate in your corner, something we always aim for.

“I often tell people, ‘I'm better in writing.’ They think I am joking.” However, Lacey’s talent is no joke, and we’re beyond blessed to have her here in the saddle at Gravity Junction.

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3858 Walnut Grove Way
Gainesville, GA 30506

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(678) 400-1062 - Office

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info@gravityjunction.com

Sharla Crawford

Michael Crawford

Tess Helmandollar

Natalie Crawford

Mandy Fischer

Sydney Lucero

Deanna McLean

Sylvi Vanattia

Nickie Aldrich

Brian Flemming

Wayne Lovely

Clay Garland

Carina Allen

Lacey Knight

Natalie Crawford

Mandy Fischer

Sydney Lucero

Deanna McLean

Sylvi Vanattia

Nickie Aldrich

Brian Flemming

Wayne Lovely

The Code Assassin

Carina Allen

Lacey Knight

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