WordPress websites do not have to contain a blog at all and are still the #1 suggested CMS for just about any business, organization or mission.

First things first, mobile-friendly is the same thing as responsive. This means a site has a design to accommodate both desktops, tablets & mobile phones. Having a mobile responsive website does mean that anyone on a smartphone or tablet can easily view and navigate your site. However, mobile applications for smartphones/tablets are entirely separate applications, developed in different environments and not accessible on a browser. Websites can’t be found in the Google Play Store or Apple App Store, whereas mobile applications are.

You may find a low-cost intern that does a decent job, but a great social media manager can cost you $30,000-$100,000 depending on their experience and efficacy.

A social media manager should work alongside a CMO, helping to create campaigns that support the overall marketing goals. This includes creating content, media that supports that content, interacting with users, building relationships with followers and responding to any outreach. Social media managers should always be on the lookout for new trends and capitalize on them, on behalf of your company.

Branding guidelines and style sheets are the specks that outline, at the very least, your logo, logo variations, font(s) and color schemes. This sets the standard for both digital and print marketing and advertising. A robust branding guideline could dig deeper into your brand and include missions, goals, brand voice/tone and mood boards that set the standard for media that represents your company. Branding guidelines can even outline how the logo is to be used in different media.

This depends on the industry you’re in and your competition. Google will always recommend an amount to be spent but you can set a budget that is lower or higher.

YouTube is a great way to gain SEO value when you include the proper elements in your video description. You would miss out on a golden opportunity if you uploaded a video to YouTube and didn’t optimize the description for SEO. Check out the 8 ways to capitalize on the SEO value YouTube can give your brand here: YouTube, The Underutilized SEO Powerhouse.

SEO can be tricky for blogs since you have to write for both your customers and for the Google spiders. There are great tools out there like Yoast (for WordPress sites) that will help to ensure your article has what it needs to appease the Google ‘gods’.

Websites range in cost from $100 to six figures. Even if a cheaper site is designed beautifully, you are going to have a paperweight for a website if the developers didn’t create it with proper SEO standards.
It’s important to ensure your website developer is creating a site with not only a fantastic UX (user experience) but develops the site to be Google ‘friendly.’ There are always things in the back end that will help or hurt your SEO rankings.

Mobile-friendly websites are still “just” websites, but ones that adjust to different screen sizes for the best user experience. There is nothing to download when it comes to a mobile-friendly website; you simply access it from your browser of choice. Smartphone applications are a different beast, as they are totally separate from a website and can interact with a user’s phone, have different functionality than a website and can only be accessed through downloading on either the Google Play Store or the Apple Store.