What is SEO and How Does SEO Work?
“Without strategy, content is just stuff, and the world has enough stuff.” -Arjun Basu
SEO is the definition of “what happens behind the curtain” on search engines like Google . SEO, or search engine optimization, is what pushes your brand from the unknown into the known. Think about the universe and its vastness. Now think about that inside of your computer. It’s a lot, right? Obviously.
Your website, your social media platforms, and everything to do with your brand floats through the interwebs until it’s discovered. SEO makes the discovery process a little easier. In fact, SEO grounds your website, puts it in a museum, gives it a place where people can find it when they want to, or more importantly, when they need to.
SEO, Technically Speaking
The marriage of science and art brings you SEO. A well-designed website that is fun to use and nice to look at is just as important as keyword research, link building, and traffic monitoring. It is as much web development as it is the message you have to share. Cohesiveness is necessary for proper SEO. Your websites, your social media platforms, the content you create, everything must put your brand at the center of your message over and over and over and…you get the point.
What is SEO Marketing?
SEO marketing is the definition of being in the right place at the right time. When you’ve optimized your website for search engines, people can find you when they need you, far before they know who you are.
SEO marketing done properly is not only being in the right place at the right time; it is being in the right place at the right time with the proper tools in hand. It’s a smart strategy that works.
At the heart of search engine optimization is the search.
As human beings, we must ask ourselves: What is the searcher seeking out? What answers is this person looking for? What do I have to offer? What is my business, and why does it matter? How can I help? What’s the meaning of life? How can I build a relationship with this potential client? Where am I needed and how do I get there?
For computers, the questions are a bit different & much more straightforward. What is the searcher seeking out? What looks, sounds, and acts like the answers to the question?
An SEO consultant’s job with SEO marketing is to find the middle ground. How do we appeal to the humanness of the searcher AND the information-driven criteria of the search engine?
Once your searcher has reached your site you want them to find answers to their questions. You want to make sure that they can do that easily.. You wouldn’t throw a party and forget the food and entertainment. So don’t aim to bring someone to your website without having anything to offer them.
This is where content comes into play. You want your website to be as easy to find as it is to understand. Low-quality content won’t cut it, for the sake of finding answers and for being found. Highly relevant, engaging and action-inspiring content will keep people coming back.
Everything on your website should be just as unique as your brand. There are 101 ways to say the same thing, so say things with authenticity. Embrace the humanness of your business to get your point across. Ingrain your ideas into your website.
Search engines have grown to understand that relevancy and quality go hand-in-hand. Every little detail on your website should be unique, cohesive, and appeal to the search. If you haven’t realized it yet, SEO is a balancing act. It’s a little this and a little that. It’s a lot to understand but it’s 100% worth investing in. Despite how good your content may be, if you can’t be found, you can’t be seen.
Your website should be optimized for search engines to gain new traffic while also being interesting enough to keep your audience coming back for more.
This will eventually prove to search engines that you are a credible source, driving your traffic & your ranking up.
The research that goes into optimizing your website is the same information that can be used to utilize pay-per-click advertisements. One of the key components to good SEO is a proper analysis of your audience. The same can be said for pay-per-click advertisements. Having knowledge of your customer base helps you learn which keywords are important and who your customers tend to be.
One of the most valuable things a business owner can do is share who they are with their audience. This has less to do with who you are and more to do with how you come across to your audience.
The personality in the content you share must showcase you as a person. Creative concepts produce a voice for your brand and implement a sense of trust. When has trust not been the key?
Every part of SEO contributes to the end goal which is lead generation. The better the content, the more traffic, the more leads generated for you to sell and take your business even further.
How Our Atlanta SEO Experts Help You
Our local SEO consultants have a real understanding of all sides of SEO marketing services, building the most influential SEO marketing firm in Atlanta.
Our team stays in-the-know, collaborating as a collective unit to help bring you the most cutting edge SEO marketing techniques. We have hand-picked every member of our team for their expertise so all of your marketing needs, from analytical to imaginative, are fulfilled.
Our team seeks out relevancy and explores the technicalities to determine what will give your website the little nudge it needs to be seen in the top search results.
Whether it’s the written word or the picture worth a thousand words, our team strives to create content that is as creative and full of energy as it is helpful and true-to-brand. We know practicality and imagination cannot be separated from one another when marketing your brand on the internet.
This is where our deep understanding of the internet comes in handy. Our team knows the importance of analytics, numbers, web design, metatags, backlinks, etc. Those things that sound important. Those things you hear about being important. Those things that are important, our team knows how to make these things work in your favor.
Atlanta SEO Services
The most important engagement metrics include how often people visit your page, how long they stay, and how they interact.
Our team looks at the in-depth relationship users have with your website to tailor the experience to your audience, boosting the SEO and long-term commitment to your site.
Creativity through Content
Creating a relationship between you and your potential clients is the primary reason websites exist. Proper SEO techniques are implemented without the user being completely aware. This is because we build our SEO techniques around the power of natural communication.
There is push & pull in any good conversation. Through quality content, the encouragement of dialogue, and the establishment of authority, people recognize your website as credible. They recognize YOU as credible. This starts with thoughtful content creation.
Some of the most crucial parts of a website are the things no one actively notices but judges you by. These invisible factors include the size of your images, the accessibility to your website, and the sound of your titles and descriptions. These are the things that, as users, we react to without even realizing it.
Good SEO results come from precision, attention to detail. The more care your site is given by SEO experts, the more attention your site will be given by everyone.
Local SEO Company
Gravity Junction offers all of the services you need to optimize your website, all under one roof. Search optimization services are always at the front of our mind, regardless of the type of content we are creating.
We are firm believers in making everything make sense. Interpreting your metrics and implementing SEO marketing strategies is where we thrive.
Google My Business
Control over your online presence is a necessity. SEO begins with claiming what is yours. User-generated content runs rampant throughout the internet, especially among Google searches for businesses. If you are a business owner, you must take control of your online image.
If someone is looking for you, you want them to find who you truly are and what you really do over what others claim your business is. Use Google My Business now to start putting your ducks in a row.
Atlanta SEO Consultants
Benefits of Using an SEO Company
An SEO company gives you exactly what you need to build a direct line to your consumer. Using an SEO company takes out all of the guesswork and gets you results faster. SEO has to grow over time, so the sooner you start, the sooner you start seeing results.
Cohesiveness is one of the most important aspects of SEO marketing. When you think about hiring an SEO company, consider one that does it all.
If you hand your brand over to a team that understands the message, the analytics, and the passion behind your business, all while understanding how to work with one another, you’ll achieve your dreams
Contact Gravity Junction today to get our all-star team working for your small business.