Natalie Crawford
Chief Revenue Officer
Natalie Crawford, CRO, was born and raised in the great state of Georgia. Natalie is all about finding solutions, regardless of what it takes. For more than 20 years, Natalie has worked in sales and marketing across the financial services and higher education industries as well as the public sector. She also has seven years of direct experience in SaaS sales leadership, partnering with community financial institutions.
A self-proclaimed unapologetic devil’s advocate, Natalie loves to test the strength of arguments, positions, and processes so that she can clearly see the inefficiencies at hand and get to fixing them ASAP. Natalie is no stranger to getting down and dirty, as she prides herself on her ability to get to the center of problems by putting herself in the middle of situations. The Gravity Junction team is no stranger to grit, and Natalie takes that to the max.
Natalie is always focused on forward movement, her life motto being, “Semper ad meliora–always toward better things.” She sees every day as an opportunity to meet someone new, learn something new, or experience something new. One day, she hopes to have her pilot’s license (which she may or may not use to visit every continent).
At her core, Natalie is a mother (and grandmama!) full of love, nurturement, and hope for the future. Her professional and personal goals overlap as she aims to leave a legacy of inquiry, service, and leadership through helping others move through challenges to meet change.
Natalie is our Get Out of Jail Free card: there to help when you need her and always nice to have around, regardless of circumstance. We’re so happy to have Natalie as a part of the Gravity Junction team. Here’s to our mind-reader, superfoodie, old-fashioned slinging CRO. Cheers!
