Money Out, Money In-Direct Response Marketing Campaign

by | Mar 20, 2017 | Marketing | 0 comments

Money Out, Money In

Direct Response Marketing

Advertising is a critical part of growing your business if you want to be a success.  There is nothing more frustrating than spending dollars in your marketing efforts and not knowing exactly how effective it is. Like, running an add on the radio and not being able to know the exact number of people walking into your store because of the ad.  Or perhaps…Renting a billboard, with the coolest graphic and powerful message on it…but how many sales really came from that sign?  There are ways to track your marketing efforts but nothing is more Specific,Trackable, Quantifiable, & Immediate than Direct Response Marketing.

Direct Response Marketing is a type of marketing that elicits a specific, measured response resulting from a consumer’s direct response to a marketer. Direct response marketing facilitates the delivery of a call to action and outcome via director online interaction for immediate feedback and response.

Direct Response Marketing is NOT Branding.

Branding is a practice of creating a name, symbol or design that identifies and differentiates your product from other products . An effective brand strategy gives you a major edge in increasingly competitive markets.  But branding is more about keeping your name or product at the Top of Mind Awareness of those who need or want what you are selling.  You may have a great brand but those who know about your brand may not buy from you.

Although branding is critical, direct response marketing is immediate & trackable…giving you the opportunity to tweak your message, approach or even change up who you are marketing to to increase better results.

Types of Direct Response Marketing
-Direct Mail
-Telemarketing
-Email Marketing
-Text Messaging
-Handouts
-Social Media Marketing

In direct response marketing there are 3 very simple components that make it work.

3 Components of Direct Response Marketing
Copy: Is the message that your prospect receives.  Copy with Calls to Action.
Offer: What’s being offered to the prospect.
List: The “pond” in which you are trying to sell to.

Your LIST is the most important part of your direct response campaign…above the offer and copy.
List 60%
Offer 30%
Copy 10%

SEE ALSO: Small Net, Big Catch

Buying Your Way In, Media Buying

If you don’t already have a list of potential people interested in what you are selling, buying a list could be a great option for you to market to.

All leads aren’t treated the same…be picky regarding the quality of a list you are buying into.

Data Cards will the “report card” that gives you the data about the details of the people that are on any given list.

List Buying Resources
http://lists.nextmark.com
Oxbridge Directory
SRDS.com
Changing the Channel (book)

Survey Your List
-Separate buyers from now buyers
-Offer list a gift (use for product development ideas)
-Use a press release
-Follow up with your community with results

Direct Response Marketing is a critical element in your business plan.
You put your time & money in and you can see exactly, in a dollar amount, what is brought back to you.

Direct Response Marketing is fun, exciting and can bring results you’ve been looking for.

 

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