by Erika Nesto | Mar 1, 2021 | Marketing
Deciding on a strategy to promote your brand is no walk in the park, especially with so many routes right at your fingertips. Do you narrow down your options and opt for a single agency to manage your digital marketing plans or choose a laundry list of vendors for...
by Tess Helmandollar | Feb 23, 2021 | Marketing
Copywriting tends to fall into a category all its own. The gifted writers of the world who spend their days developing the words that convince you to purchase your next car (or air fryer) are somewhat relegated to the “basement” of the writing profession. In...
by Sydney Lucero | Feb 22, 2021 | Marketing
The little red notification dot lingering over every social media app can drive even the most socially-inclined, sane person absolutely mad. As a business owner, you welcome the dot. The dot is exciting. The dot represents interaction, potential new connections, and...
by Erika Nesto | Feb 18, 2021 | Marketing
The Connections between Writing Music and Marketing In the TV show Songland, producers take a decent song and edit it, often incorporating structural changes and using the principles they know about telling a good story and making a hit song. Huge hits by musicians...
by Sydney Lucero | Feb 3, 2021 | Marketing
Originally published on Oct 13, 2020 Who runs the world? Girls. Who has created every mainstream social media platform thus far? Men. All men. Myspace? Tom Anderson. Facebook? Mark Zuckerberg. Instagram? Kevin Systrom. Twitter? Jack Dorsey. Linkedin? Reid Hoffman....
by Kari Livesay | Feb 2, 2021 | Marketing
Originally Published: Feb 20, 2020 Last Valentine’s Day, before the emergence of COVID-19 and the onset of our new coronavirus reality, there was a surge of “anti-love” Valentine’s Day marketing campaigns. Although we haven’t seen many...