The Power of Copy

The Power of Copy

Copywriting tends to fall into a category all its own. The gifted writers of the world who spend their days developing the words that convince you to purchase your next car (or air fryer) are somewhat relegated to the “basement” of the writing profession. In...
The Symphonic Semblance of Music & Marketing

The Symphonic Semblance of Music & Marketing

The Connections between Writing Music and Marketing In the TV show Songland, producers take a decent song and edit it, often incorporating structural changes and using the principles they know about telling a good story and making a hit song. Huge hits by musicians...

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