While many editors’ origin stories start with a love of literature, Lacey Knight’s started with a disdain for the English language as a whole. Throughout her early life, Lacey viewed English as just another thing to “know” rather than a tool to be leveraged. (Spoiler Alert: That changed.)
Lacey’s calling was delayed because it was delivered in Spanish. As Lacey learned “por favor” and “gracias,” she also learned about the nature of language: its movement, its rhythm, its significance, and most importantly, its place in her life.
Lacey realized just how connected she was to the power of expression behind language, rooting her career in a love for the written word while utilizing her passion and truly-honed skill to help others reach their goals through copywriting, ghostwriting, and blogging.
“I know there are amazingly talented people out there who have a lot to offer but who may not have the tools to best reach their target audience in a relevant and effective way,” says Lacey. “I hope to be a cog in the wheel that gets these great people to where they are going; you achieving your dream is my dream.”
Lacey has always been a dream-catcher, capturing the beauty of achievement and knowledge, as well as a seeker of Truth, even before she knew what that meant.
Fostering love in everything, even from afar, is one thing Lacey does exceptionally well (which admittedly comes in handy in the marketing world). Before Lacey had access to her true love, equines, she sat on the sidelines learning about them, growing love and expertise before she even got in the saddle.
Viewing life as art in action, Lacey has joined the Gravity Junction team from the painted skies of Colorado. She and her family are nestled below a mountain range with plenty of beautiful horses nearby to keep her passions burning with fervor.
You can rest easy knowing Lacey is certainly wearing matching socks and is readily open to debate herself about comma placements and capitalization. (The nature of language, amiright?)
Having Lacey in our corner is having another advocate in your corner, something we always aim for.
“I often tell people, ‘I’m better in writing.’ They think I am joking.” However, Lacey’s talent is no joke, and we’re beyond blessed to have her here in the saddle at Gravity Junction.
An Athens Georgia native, Nickie’s roots are grounded in the same familiar areas that Gravity Junction calls home. Introverted at first, getting to know Nickie on a deeper level, like many good things in life, takes time. Her words are always meaningful and poignant, and the relationships she treasures are earned. Gotta say, we love and appreciate this quality about Nickie. Not to mention, listening is her superpower, a skill this world desperately needs!
As an Emannuel College grad, Nickie studied business administration, consistently made the Deans and Presidents Lists, and graduated Magna Cum Laude.
Not only is Nickie incredibly bright, but she’s also a stinkin’ great person. Nickie has traveled the world to help others through missionary work. Her travels extended to New York, Africa, Honduras, and Thailand. She brings a boatload of experience to her office managing role. This may have something to do with the fact she’s been working in accounting and office roles since she was, oh you know, 17 years old. NBD.
When she’s not crunching numbers or ensuring offices run smoothly, you can find Nickie shopping, thrifting, or hanging with her puppy-eyed fur babies, Junior and Daisy.
“I just want others to be able to say that I do my job, and I do it well. I like to make the lives of those around me easier and more functional. Your work is safe in my hands.”
We’re BEYOND pumped to have this hardworking overachiever join our team.
Please provide us with any/all email address you would like for us to add to your Google Analytics account. These emails must use Google/G-mail as the email service provider. You can add multiple email addresses, using a comma to separate.
Kari is a Chicagoan with a penchant for dipping sauces, warm weather, copywriting, and content creation. From a young age, Kari knew she wanted to be a writer and decided in junior high school that she would someday become a journalist. Well, as you may know, print journalism took a hit (newspapers just aren’t making the same splash they used to) and Kari pivoted her career aspirations as a student at Illinois State University.
Graduating with a degree in public relations, Kari started her career as an intern at a large PR firm but quickly learned that digital marketing was more of her forte. From there, Kari left the agency world and spent time at both nonprofit organizations and in corporate settings.
After cutting her teeth for five years in traditional 9 – 5 roles, Kari took a leap of faith and took her career into her own hands, deciding to pursue freelance marketing. In December of 2019, fate so happened to introduce her to Gravity Junction and since then she has taken on roles with the SupaNova team writing blogs, editing copy, and drafting social media for a handful of clients.
When she’s not behind a computer screen, you can find Kari milling about the city, trying out new bars and restaurants, exploring different neighborhoods, and walking through (and enjoying White Claws in) her favorite parks.
Your monthly hosting & maintenance package includes an SSL certificate for your website. This will add a low level of security as well as aid in your SEO rankings. Please fill out the following few questions so our team can properly register your SSL certificate.
Ever meet that guy or gal who seems to puke his sales pitch all over you?
Even if you need what he has, you just walk away.
We’ve ALL been there!
Even if you may hate this elevator sales pitch that makes you want to run the other direction, oftentimes us business owners fall into the pit without even knowing it.
It’s easy to get super excited about whatever you are selling. Of course, you want everyone to buy what you have. Isn’t that the goal in your business?!?!
Naturally it is!
Do you have a great product or service that you know people need or want?
Are you tired of not having enough customers purchasing what you have?
Wouldn’t you love to have a sales pitch that never made anyone feel like you are a used car salesman, but rather have them chase you down to buy what you are selling?
Now imagine a world where you have plenty of customers, and in less than 60 seconds you know the exact words to use that get them to BUY, BUY, BUY.
You don’t have to imagine that world anymore, because it’s HERE.
NO, this is not the typical elevator pitch where you verbally “puke” all over someone…
This is a different kind of sales pitch where you build curiosity that makes people want more of whatever it is that you have.
This is the precise outline of a winning sales pitch that Sam Horn lays out in this dynamo 17 minute Ted Talk.
BUT… You Don’t Have 60 Seconds to Sell
You may have the luxury of being “belly to belly” with someone and be able to use this dynamic 60 second sales pitch, but in all other sales, print & digital, you don’t have 60 seconds, you’ve got…
SIX SECONDS.
That’s right, when it comes to signage or digital marketing you have all of 1, 2, 3, 4, 5, 6 seconds to stop the scroll and grab someone’s attention.
This is really a refined study of the obvious.
If you are driving on a freeway going 70 miles per hour, you wiz by billboard advertisements in a blink of an eye.
So, the design of that billboard better be crystal clear with a mind blowing graphic and simple, memorable text.
It’s an art form to say the least–to promote what you are selling and give just enough information that the driver can easily remember and take action later.
If nothing else, Sam Horn’s 60 Second sales pitch can move you in a direction of learning how to say impactful things in a meaningful way that elicits your customer to take some type of action or, at the very least, remember your brand in days to come.
Yet, in the more than competitive business world we live in currently, with more marketing and sales platforms than you can shake a stick at, you have to move beyond the polished 60 second sales pitch. You have to be radically different to even have a chance of getting someone to pay attention to your message.
When it comes to print & digital marketing, rules are meant to be broken in the all out massive effort in helping your customers pay attention to you. You have to give your customers a reason to take affirmative action & eventually buy from you.
”If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein
Print & digital marketing efforts have to be the antithesis of puking, yet some just don’t get why puking wont work.
My head spins when I look at this billboard, leaving me confused and unable to recall any specific words.
I’ve never been to the U.K., much less had any personal contact with the Ling Used Car brand, yet here we are talking about it.
In business and even your personal life, the baby rattle will always win.
What’s the baby rattle you say?
Two infants are sitting in a room and you are the only adult nearby. The kids are playing together quietly when all of the sudden one baby starts throwing a fit while swinging a baby rattle to boot. The fit and shaking of the rattle doesn’t stop no matter how much you try. The other infant sits quietly, poised and “acting proper”. You are hyper focused on the loud child, trying everything you can to stop the madness.
This lasts for over an hour, but finally comes to a halt. You are exhausted, fed up and all you can think about is the shit storm of noise and frustration you felt the last hour. You tell your friend about this just to vent and get it off your chest.
THIS IS THE BABY RATTLE EFFECT.
While the quiet child was keeping to themselves and not interrupting your day, you focused your energy on the child that was being very loud. This same concept CAN work in marketing too. This is why marketing is NOT a straight path; it’s not black and white.
So as I’m sitting here saying the 60 second sales pitch is a fantastic, in-person pitch, and that you best know how to sell your widget in 6 seconds in the digital world… I’m also saying that both suggestions can be thrown out the window and be effective. #confusingbuttrue
While a noisy, messy designed billboard may not help your brand, it could or it could fail miserably.
While a noisy, messy designed website may not help your brand, it could, or it could fail miserably.
Ling’s Car “Baby Rattle” approach has served her well, boasting $106,192,200 car sales in 2015. Ling is known around the world for having one of “the best websites ever”; it’s even been quoted as “the future” of websites.
Her rattle was the biggest and baddest and her sales prove that fact, not to mention the many awards she’s received over the years. And hell, clearly her rattle was loud enough for us to be halfway around the world from her, having this discussion in the first place.
Ling’s Used Car website may be insanely messy, breaking all the typical rules of UI/UX, and she’s followed many other marketing “rules” that balance out this faux-paux of a brand:
Her rattle of a site actually does get the result, stopping you in your tracks within seconds when you hit her site. The fact that it’s broken every damn design rule, it also builds curiosity instantly. You can’t help but want to look.
Ling’s site allows you to not just chat with sales reps (like you can on so many other sites, through instant chat) but you watch live feeds of them working in their circus of an office. You can even press buttons that fully interact with her car sales reps IN THEIR OFFICE from around the globe; engaging even non-customers. #brilliant #technologyatitsbest
If you were to take this exact website idea to any development firm across the U.S.–should that firm not know about the success rate of Ling’s brand– you would be hard pressed to find someone who would want to design that exact site and put their name behind it. They would think you are nuts.
Marketing and sales pitches often need to be crazy in order to stand out in a crowded room.
If you want to take the “Baby Rattle” approach, you can’t be a toe-dipper though. You’d have to be all in AND okay with an epic fail where you then can replan and re-execute.
Marketing and sales is a game.
You have to be willing to play it, learn the rules, break them at times, as well as take the wins and losses as they come and eventually create your own rules.
Source: 
To know that there are over 
0 Comments