Hey friends, thanks for tuning in with the Gravity Junction team for Chapter 2 of our 3 part series. Atlanta’s best digital marketing agency is at it again with MORE SEO marketing knowledge that’s rich with industry-specific pointers and priorities!

In Part One, we covered Commercial & Retail Construction, Retail Franchises, Restaurants, and Manufacturing. We laid out some pretty straightforward SEO techniques for these traditional industries that’ll launch you past your competitors (if you use them, of course) ! We aren’t sorry if your newly found success stepped on any of their toes.

In Part Two, we’re covering Healthcare, eCommerce, Network Marketing and how to propel that ROI to the highest of heights! We’ll get into the utilization of micro-moments, how to figure out search engine algorithms, and Online Reputation Management; all specific to the priority of relationships that exist in these industries.

We rolled our sleeves up and put our blood, sweat, and tears into this series so that you can skip the sweat & reap the benefits with a dry brow. (Okay, maybe not blood, sweat, and tears… Maybe that’s a tad dramatic.)

Ready to TURN UP?

What’s SEO and Why Should I Care?

SEO stands for Search Engine Optimization. It’s the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This is hugely important for your business, guys. In fact, if you sleep on it, it’s kind of like hoping your consumers will read your black and white newspaper that they’ll have to search for 20 miles away when they could be accessing bursting colors and stories in 4D right on their mobile device or cellphone… Yeah, for the sake of your business, lean into this concept!

The methods to rank at the top are constantly changing and so are the search algorithms that determine where you place.

Search engines have three primary functions:

• Crawl: Scratch through every corner of the Internet for content, look over code/content for each URL found
• Index: Store content found during the crawling process. Once in the index, the page is in the running to be displayed as a result to related queries
• Rank: Showcase content that will best answer a user’s query, so results are ordered by most to least relevant

There are a number of ways of improving the SEO of your pages: title tags, keywords, image tags, internal link structure, and inbound links (or backlinks.)

Having your info on the first page of Google results should be the utmost priority for your business, right? Newsflash: Your competitors have the same goal. With so many people after the same thing, how can you do SEO smarter? How can you tailor SEO to fit your niche specifically?

These are the problems we’ll be solving like Albert Einstein.

Let’s tackle the universal truths across all industries before we get down to the nitty gritty!

A Constant Concept Across All Industries – User Intent

While the SEO strategies previously mentioned are popular, they have to be paired with knowing the intent of your audience. Who do you want your readers to be? What are they looking for? What can you provide them to build a relationship & trust?

One of the most exciting parts of creating an efficient SEO marketing strategy is that you have to think like your customer! Hmm… So let’s put all of those true crime docs we’ve been watching to good use, and truly think like our consumers.

Search intent (or user intent or query intent) refers to which category the user’s search term falls under.  There are typically three categories of intent: transactional, informational and navigational. “Do, Know, Go” is a popular reference to the concept.

Do – The searcher has a specific action they know they want to take, like to book a service or purchase a product.

Know – This search is knowledge-based like to answer a question, find further inspiration or learn about a topic.

Go – This user typically knows a specific website or location and its relation to brand or known entity queries.

User intent will be different from industry to industry, however the need for businesses to be agile in keeping up with industry trends is constant across the board.

eCommerce SEO

Whether it’s comparing prices, checking out reviews, or trying to find styles that were similar to that Kendall Jenner outfit they liked so much, your shoppers used a Google search to begin their online purchase.

Amazon has now stepped into the ring with bright red gloves on and is competing with Google when it comes to product search. Just as one must master Google’s search engine algorithm to find success online, one must also understand Amazon’s. We know, ugh. This means there’s a whole other algorithm to deal with…

But, don’t worry! Your favorite, trusty digital agency and favorite pack of digital marketing superheroes are here to help.

Team Tip:

Understand Amazon’s A9 Algorithm

Relevance – How relevant is your product listing to what the potential buyer is looking for? This is all determined by keywords.

Product Listing Optimization

• Keywords in product title, description, and backend search terms
• Amazon Keyword Search
• Choosing Product Title
• Primary keyword
• Clear descriptors like size, color, quantity
• Include brand name
• Include special ingredients or materials

Performance – How much money are you making Amazon?

Performance Optimization

• Product Reviews
• Set up an automatic service or email campaign that incentivizes buyers to leave reviews
  Offer discount!
• FBA
• Rank higher
• Receive 33% less negative feedback than non-FBA competitors
• Quality Photos
• Check out Amazon’s image guidelines to ensure you’re adhering to them

Benefits:

• Optimize your product listing
• Immediately move up the ranks
• Ability to test on one product and then apply same strategy across the board

Network Marketing

Network Marketing revolves around a lot of logistics: creating products, shipping products, mailing checks. These are typically things that a big company would do, not an individual sales rep. You should get credit for that!

Tap into the fact that the way you successfully and efficiently work with your customers and cover the logistics yourself can attract more customers with Online Reputation Management.

Ensure that the hard work you’re doing IRL, as a bad ass entrepreneur, is reflected and honored in the digital world by opening up the world of reviews.

We’ll tell ya how!

Team Tip:

Lean into ORM (Online Reputation Management)

Create a successful ORM campaign with optimized content for your audience

• Make sure positive content ranks high for your names and brand
• Don’t “spray and pray” & publish content without effective SEO, instead:
  • Optimize pages of website to appear atop of SERPs and rank for target keyword phrases
  • Optimize third-party review website pages for when people google your brand name and reviews
  • Feature social profiles representing your company or brand name in a genuine way
  • Influence search engines to bring your positive content to the top and negative content down past the third or fourth page

Benefits:

• Alignment between sales, marketing, and technology efforts
• Maintain a squeaky clean image on the internet
• Create opportunities!

Healthcare SEO Marketing

Why is SEO important for healthcare companies? Because 73% of patients use search engines when finding a health practitioner. That should get you jumping out of your chair with excitement!

Due to the speedy nature of healthcare and the time constraints on getting care, many patients are taking to their phones or laptops when it comes to finding help. 55% of searchers click on the top 3 results, so if you aren’t at the top, you’re losing patients to your competitors. It’s as simple as that.

Have no fear, Gravity Junction’s cure is here: Quality SEO.

There are four specific micro-moments, points in time that users turn to a device to find important information or make a decision, that are distinctively found in the healthcare industry:

• What’s wrong with me?
• Where can I get help?
• Who can I trust?
• I’m ready to book with a provider

Keep these prospective patients, their questions, and micro-moments in mind when designing your website and using SEO. Create content that focuses on answering these questions and building trust with potential patients. You’ll need optimized content for each of the previous micro-moments; customized landing pages, helpful email newsletters, informational ebooks, press releases, etc. A backlink a day keeps the doctor away, right?

78% of consumers say that they would be interested in receiving care virtually. Is the majority of your practice’s information, as well as actions patients can take, readily available and accessible on your site or app?

Team Tip:

Mobile Responsiveness

• Most people use mobile phones for everything these days. Ensure your website or app has a responsive design that adapts to different screen sizes whether that’s an iPhone, a tablet, or a computer
• Vital for effective SEO
• More patients are going mobile to search for practices and hospitals
• Your viewers should be able to take action online (You know millennials don’t want to do anything that requires them getting off of their laptops or phones)

Great to haves:

• Customized portals with accessible health records
• Online scheduling, bill, pay prescription renewal
• Messaging capabilities and virtual appointments
• Internal search function for patients to research symptoms
• Doctor/specialist lookup
• Proof of medical authority/expertise
• Videos
• Section for out-of-town patients
• Emergency room wait times
• Fast load times & SSL Certificate
• Loads of content optimized for search engines

Benefits:

• High ROI, reputation, traffic, branding, credibility, and visibility for your medical practice
• Boosts your bottom line, regardless of specialty or size
• Actions accessible online are key to bringing in new patients
• Visibility, Visibility, Visibility

Final Thoughts

The universe of the internet actually wants to work FOR you, if you follow its rules. Learn the ins and outs of SEO or outsource that to a digital marketing agency like us & you’ll be handed the keys to the kingdom. It can take a lot of time and effort to work your way up the results pages but it’s 100% worth it.

If you lean into these tricks, you can optimize your website, content, or product listings & immediately begin soaring up the rankings and driving serious ROI. You want to bring your products or care to your customers and patients, right? Give them the roadmap and a Lamborghini to get to you with quality SEO.

We hope you enjoyed reading and learning with us today! As always, we’d love to get to know you. Feel free to reach out with anything we missed (we love learning!), tools you’ve used for SEO Marketing within your specific industry, or questions! We’re all ears, and are here to help.

Stayed tuned for SEO strategies for the following industries: Influencers, Personal Brands, and Keynote Speakers. However, the pointers across all three of these sections are helpful to any company or brand.

We truly believe there’s something in each of these blogs for everyone. The Gravity Junction team is predicting lots of user growth in your future! Till next time.

Read Part I and Part III…..