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Myths that Google looks for Regarding SEO

  1. Buying ads on Google bumps your ratings up.
  2. Google makes changes to help drive their own ads.

Google’s Mission: Happy Users are Loyal Users

Remember that Google takes into account so many factors, there is no one magic bullet.  So don’t believe it when someone speaks of that one method that made them rich online…trust your gut and know that there are close to 200 factors that Google takes into account when producing search results.

Google’s Goal in Modifying How they Rank: Return great search results for users.

See Also: 2017 Google Ranking Factors