Let’s talk about how to dangle the carrot
As a business, you know that you’re only as strong as your web design and marketing.
What you choose to incorporate in your digital space, and how you choose to present it, is what gets people looking, reading further, digging, clicking, interacting, and, ideally… Engaging and taking action.
You have to dangle the carrot first, though, to get the horse moving.
Except in our case, we actually want to let the horse have the carrot.
Because that carrot is a sale!
Whatever your company promises, you must deliver in excellence. Teasing is encouraged, but over-delivering is required.
We are going to teach you how to do both the dangling and delivering so that everyone benefits:
- Your client has a new, tasty treat (your goods or services.)
- You have a new client.
Create High Quality Content To Boost Linkback
To strengthen how your web design and marketing support each other, you need to build links. The best way to do so is by publishing insanely effective content, and letting the masses link back to it. This is the real way to have the type of SEO content marketing success that does not slow down.
If we’re speaking your language now, because you’re looking for an important constituent of SEO content marketing like this… Then you must work hard to build up the indispensable element of content marketing for your digital marketing strategy.
To gain the dangling SEO carrot, or linkback, means having content that your target audience finds worth linking to. You have to not only think as a business, but also as a consumer; the more specific and unique to your industry, the better!
- What are your clients’ pain points and does what you’re saying address them?
- What’s top of mind for them in the current climate of your industry?
- Are you offering solutions?
Images Are An Easy Hack For Your Digital Marketing Strategy
Or, in other words, images are your best friend.
Human eyes naturally gravitate towards images, utilizing them in your visual content breeds organic search traffic. They are compelling to the eye, drive traffic, and, when done correctly, can give you a competitive advantage.
But, it does not just stop there. Your job is to direct views from the social media image to your site.
So, how can you, as the business owner, crush the carrot and stick method? How can you push potential clients to engage with your content on Instagram, Facebook, or Google Plus?
The trick: Provide stellar content while leaving more to be desired so that they keep scrolling, clicking, and boosting your conversion rate.
First, we have to take a look at what is already working…
And, let’s face it: VISUALS are working. Take a look at Instagram, for an example. 500 million people use Instagram stories every day because it’s heavily visual. Images are one of the key features of Google+, Facebook, and Pinterest now as well. Even Twitter, who is known for being 140 characters, relies heavily on the sharing of memes or gifs.
Why do images work so well?
Images are the very first thing a viewer sees. This is due to the size, color, and subject matter. Naturally, our eyes are easily diverted from a collection of black and white words. No, it requires INTEREST, attention, and focus to take the time to read.
So, that image is everything. That image is the carrot. That image is like the worm that draws the fish to the hook. Sometimes, as humans, we even “click” on the basis of the image alone. Even from a very young age, humans are taught to learn visually. Children start out with picture books and begin making connections with their brains to later form words. From here, this confirms the importance of our first point with words and content. The description and the title are very important now because, yes, we dangled the carrot with the image… But what will keep them reading? The quality level of the content.
Typically, when people take in new information, they’re likely to retain only 10% of that information three days later. However, if an image relating to the words is paired with that same information, people retain 65% of the information three days later. (Brain Rules)
Use words to give your image immediate meaning and make it “clickable”.
Which images work best?
- Minimal, clear, high quality
- Ensures images will be readable/viewable even from smartphone
- Well-branded
- Promote brand recognition
- On brand
- Conveys your message, secures consistency, supports your company’s “story”
- Vibrant, colorful
- Compels your readers, color has proven to increase readership and sales by 80 percent
In closing, we wanted to do all the hard work for you, so that you can focus on satisfying all of your clients. We hope our carrot and stick analogy resonated with you, and that you’re better prepared to hook your readers with images, create top-performing content, climb the metrics when it comes to conversion rates, and expand upon your SEO content marketing.
The SuperNova team will always be passionate about helping B2C business owners, and want to take the information we have to those who need it.
Keep killing it with your digital marketing strategies! We wish you the greatest success!
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