While many editors’ origin stories start with a love of literature, Lacey Knight’s started with a disdain for the English language as a whole. Throughout her early life, Lacey viewed English as just another thing to “know” rather than a tool to be leveraged. (Spoiler Alert: That changed.)
Lacey’s calling was delayed because it was delivered in Spanish. As Lacey learned “por favor” and “gracias,” she also learned about the nature of language: its movement, its rhythm, its significance, and most importantly, its place in her life.
Lacey realized just how connected she was to the power of expression behind language, rooting her career in a love for the written word while utilizing her passion and truly-honed skill to help others reach their goals through copywriting, ghostwriting, and blogging.
“I know there are amazingly talented people out there who have a lot to offer but who may not have the tools to best reach their target audience in a relevant and effective way,” says Lacey. “I hope to be a cog in the wheel that gets these great people to where they are going; you achieving your dream is my dream.”
Lacey has always been a dream-catcher, capturing the beauty of achievement and knowledge, as well as a seeker of Truth, even before she knew what that meant.
Fostering love in everything, even from afar, is one thing Lacey does exceptionally well (which admittedly comes in handy in the marketing world). Before Lacey had access to her true love, equines, she sat on the sidelines learning about them, growing love and expertise before she even got in the saddle.
Viewing life as art in action, Lacey has joined the Gravity Junction team from the painted skies of Colorado. She and her family are nestled below a mountain range with plenty of beautiful horses nearby to keep her passions burning with fervor.
You can rest easy knowing Lacey is certainly wearing matching socks and is readily open to debate herself about comma placements and capitalization. (The nature of language, amiright?)
Having Lacey in our corner is having another advocate in your corner, something we always aim for.
“I often tell people, ‘I’m better in writing.’ They think I am joking.” However, Lacey’s talent is no joke, and we’re beyond blessed to have her here in the saddle at Gravity Junction.
An Athens Georgia native, Nickie’s roots are grounded in the same familiar areas that Gravity Junction calls home. Introverted at first, getting to know Nickie on a deeper level, like many good things in life, takes time. Her words are always meaningful and poignant, and the relationships she treasures are earned. Gotta say, we love and appreciate this quality about Nickie. Not to mention, listening is her superpower, a skill this world desperately needs!
As an Emannuel College grad, Nickie studied business administration, consistently made the Deans and Presidents Lists, and graduated Magna Cum Laude.
Not only is Nickie incredibly bright, but she’s also a stinkin’ great person. Nickie has traveled the world to help others through missionary work. Her travels extended to New York, Africa, Honduras, and Thailand. She brings a boatload of experience to her office managing role. This may have something to do with the fact she’s been working in accounting and office roles since she was, oh you know, 17 years old. NBD.
When she’s not crunching numbers or ensuring offices run smoothly, you can find Nickie shopping, thrifting, or hanging with her puppy-eyed fur babies, Junior and Daisy.
“I just want others to be able to say that I do my job, and I do it well. I like to make the lives of those around me easier and more functional. Your work is safe in my hands.”
We’re BEYOND pumped to have this hardworking overachiever join our team.
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Kari is a Chicagoan with a penchant for dipping sauces, warm weather, copywriting, and content creation. From a young age, Kari knew she wanted to be a writer and decided in junior high school that she would someday become a journalist. Well, as you may know, print journalism took a hit (newspapers just aren’t making the same splash they used to) and Kari pivoted her career aspirations as a student at Illinois State University.
Graduating with a degree in public relations, Kari started her career as an intern at a large PR firm but quickly learned that digital marketing was more of her forte. From there, Kari left the agency world and spent time at both nonprofit organizations and in corporate settings.
After cutting her teeth for five years in traditional 9 – 5 roles, Kari took a leap of faith and took her career into her own hands, deciding to pursue freelance marketing. In December of 2019, fate so happened to introduce her to Gravity Junction and since then she has taken on roles with the SupaNova team writing blogs, editing copy, and drafting social media for a handful of clients.
When she’s not behind a computer screen, you can find Kari milling about the city, trying out new bars and restaurants, exploring different neighborhoods, and walking through (and enjoying White Claws in) her favorite parks.
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Each year on March 8, women and men around the world come together to recognize International Women’s Day (IWD). Not only is this day about celebrating mothers, daughters, aunts and grandmothers, it’s also meant to recognize female business owners, CEOs, entrepreneurs, teachers, caretakers, and every female who has worked to level the playing field and pave the way for a brighter future for upcoming generations.
At Gravity Junction we’re not only honored to serve our amazing clients, many of whom are badass female business owners and entrepreneurs, we’re proud to be one of the 12.3 million women-owned businesses in the U.S.
As a business that is predominantly owned and operated by women, this day holds a special meaning to us. Since 1972, when the U.S. Census Bureau first started offering data on women owned business, the number of women-owned businesses — a business that is at least 51%¹ owned, operated and controlled by females — has multiplied 31 times, increasing from 402,000 to 12.3 million in 2018.
Aside from that:
Women-owned businesses now employ 9.2 million people, forty times more people than they did in the 1970s.
40% of U.S. businesses are owned and operated by women.
Revenue from women-owned businesses increased from $8.1 billion to $1.8 trillion
From 2007 to 2018, business in the U.S. increased by 12%. Of that 58% were women-owned businesses.
To put it bluntly, women in the U.S. have an enormous impact on our economy.
Led by founder and CEO Sharla Crawford, we are proud to say Gravity Junction is one of the women-owned businesses fueling our economy.
Sharla began her career in the fast-paced world of restaurant management, then transitioned into sales and network marketing before starting Gravity Junction in 2009. While Gravity Junction is a full-service marketing agency and web development shop, Sharla’s mission has always been to help other businesses, especially women-owned businesses, thrive.
“I had no clue my path would lead me here, but I’ve never felt so professionally fulfilled and inspired. I adore what I do every single day. I appreciate and love working with our clients, and the strong, talented women on our team here at Gravity Junction. I have to say that while always appreciative of recognition, especially of the women of history who were bold enough to wrestle the status quo to the ground, I try to never categorize myself in business, by my gender. My clients, who happen to female … and my team members, who also happen to be women are phenomenally smart and talented. I’d like to be recognized and my team to be recognized for what we bring to the economy and less for how we use the bathroom.”
From care managers, credit experts, realtors and everything in between, we’ve had the honor of working with the best and brightest females in their respective industries.
These women have seen a need in their communities and started businesses to address those needs.
After experiencing the struggle of taking care of elderly family members while balancing their own families, careers and everyday lives, Leah Maul and Melissa Mehrlich of MEAH Health Navigation, made the decision to launch a business to help others in similar situations. Leah and Melissa now work full-time, accompanying loved ones to appointments, helping them find the appropriate resources and stepping in when an “extra daughter” is needed but not available.
As for partnering with Gravity Junction to support their business, Leah shares, “Working with the team at Gravity Junction has been an awesome experience. As a women-owned business ourselves, we are grateful to collaborate with other talented and forward-thinking women.”
After her identity was stolen in 2001, Wanda Strickfaden’s credit was in poor shape. Wanda spent hundreds of hours trying to restore her credit and from that experience, she decided she wanted to make a career of helping others battling identity theft and credit issues.
Through confidential partnerships, Wanda has helped many frustrated colleagues and businesses to expand. Her no-nonsense approach to credit building, credit repair and credit maintenance is highly effective. In the midst of the abundant credit scams in operation today, Wanda’s team is a proven, shining example of how to do it right the first time with a high success ratio among her clients.
Thank You, Thank You, Thank You,
As we conclude this love letter to all of the strong, driven and determined women on International Women’s Day, we just want to say thank you. Thank you to those women who came before us and forged the path so we could do what we love so much today. Thank you to those women who may be fearful but still continue to pursue their passions in spite of their fears. And thank you to the men who support us, encourage us and stand with us.
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