While many editors’ origin stories start with a love of literature, Lacey Knight’s started with a disdain for the English language as a whole. Throughout her early life, Lacey viewed English as just another thing to “know” rather than a tool to be leveraged. (Spoiler Alert: That changed.)
Lacey’s calling was delayed because it was delivered in Spanish. As Lacey learned “por favor” and “gracias,” she also learned about the nature of language: its movement, its rhythm, its significance, and most importantly, its place in her life.
Lacey realized just how connected she was to the power of expression behind language, rooting her career in a love for the written word while utilizing her passion and truly-honed skill to help others reach their goals through copywriting, ghostwriting, and blogging.
“I know there are amazingly talented people out there who have a lot to offer but who may not have the tools to best reach their target audience in a relevant and effective way,” says Lacey. “I hope to be a cog in the wheel that gets these great people to where they are going; you achieving your dream is my dream.”
Lacey has always been a dream-catcher, capturing the beauty of achievement and knowledge, as well as a seeker of Truth, even before she knew what that meant.
Fostering love in everything, even from afar, is one thing Lacey does exceptionally well (which admittedly comes in handy in the marketing world). Before Lacey had access to her true love, equines, she sat on the sidelines learning about them, growing love and expertise before she even got in the saddle.
Viewing life as art in action, Lacey has joined the Gravity Junction team from the painted skies of Colorado. She and her family are nestled below a mountain range with plenty of beautiful horses nearby to keep her passions burning with fervor.
You can rest easy knowing Lacey is certainly wearing matching socks and is readily open to debate herself about comma placements and capitalization. (The nature of language, amiright?)
Having Lacey in our corner is having another advocate in your corner, something we always aim for.
“I often tell people, ‘I'm better in writing.’ They think I am joking.” However, Lacey’s talent is no joke, and we’re beyond blessed to have her here in the saddle at Gravity Junction.
An Athens Georgia native, Nickie’s roots are grounded in the same familiar areas that Gravity Junction calls home. Introverted at first, getting to know Nickie on a deeper level, like many good things in life, takes time. Her words are always meaningful and poignant, and the relationships she treasures are earned. Gotta say, we love and appreciate this quality about Nickie. Not to mention, listening is her superpower, a skill this world desperately needs!
As an Emannuel College grad, Nickie studied business administration, consistently made the Deans and Presidents Lists, and graduated Magna Cum Laude.
Not only is Nickie incredibly bright, but she's also a stinkin’ great person. Nickie has traveled the world to help others through missionary work. Her travels extended to New York, Africa, Honduras, and Thailand. She brings a boatload of experience to her office managing role. This may have something to do with the fact she’s been working in accounting and office roles since she was, oh you know, 17 years old. NBD.
When she’s not crunching numbers or ensuring offices run smoothly, you can find Nickie shopping, thrifting, or hanging with her puppy-eyed fur babies, Junior and Daisy.
“I just want others to be able to say that I do my job, and I do it well. I like to make the lives of those around me easier and more functional. Your work is safe in my hands.”
We’re BEYOND pumped to have this hardworking overachiever join our team.
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Kari is a Chicagoan with a penchant for dipping sauces, warm weather, copywriting, and content creation. From a young age, Kari knew she wanted to be a writer and decided in junior high school that she would someday become a journalist. Well, as you may know, print journalism took a hit (newspapers just aren’t making the same splash they used to) and Kari pivoted her career aspirations as a student at Illinois State University.
Graduating with a degree in public relations, Kari started her career as an intern at a large PR firm but quickly learned that digital marketing was more of her forte. From there, Kari left the agency world and spent time at both nonprofit organizations and in corporate settings.
After cutting her teeth for five years in traditional 9 - 5 roles, Kari took a leap of faith and took her career into her own hands, deciding to pursue freelance marketing. In December of 2019, fate so happened to introduce her to Gravity Junction and since then she has taken on roles with the SupaNova team writing blogs, editing copy, and drafting social media for a handful of clients.
When she’s not behind a computer screen, you can find Kari milling about the city, trying out new bars and restaurants, exploring different neighborhoods, and walking through (and enjoying White Claws in) her favorite parks.
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The Catastrophe of COVID Catapults MLM to Great Heights
Updated Aug. 2020
“I can’t believe you are in one of those pyramids, no thanks, I’ll stick to my secure job.”
Every single network marketer on the planet has heard that retort more than once. The tenacious and clear visioned reps in network marketing never let it stop them though… and it’s finally paying off big time!
Now comes COVID-19; a pandemic of catastrophic proportions…
Turning businesses and families inside out and upside down. Companies laying off, closing down; never to be heard of again. Mothers and Fathers across the globe are trying to fight to put food on the table but their jobs they thought were secure, are not.
Over 30 million people have found themselves unemployed during this pandemic… Not a fun place to find yourself.
Many who judged and never took direct sales, network marketing, mlm seriously, are suddenly expanding their minds to the opportunity that has sat in front of them for decades, but ignored, until now.
“We’ve never seen so many new reps admit to this (COVID-19 Pandemic) gave them the excuse to at least try MLM; quickly to fall in love with everything about it.” B. Richards
People have become extremely humbled by the situation they have found themselves in. The masses have grown desperate to earn a living and not lose absolutely everything.
COVID is breaking some down to tears, while others, who’ve trained from the get-go to work from home, are CRUSHING IT. This is the case for many marketing pros.
You see, network marketers may have seemed out of the box in the past, and maybe some are. However, the world has reached a crazy place right now and not much makes sense.
When you can’t pay your bills because you lost your job, and venture out to start your own, home-based business in direct sales? Now, THAT MAKES SENSE.
When you realize that working for a traditional company requires you to fight against the corporate ladder to get ahead, you recognize how truly little control one has over when or how that will happen. However, making a small investment in a networking marketing business allows you to work from home, work hard and start getting promoted quickly. THIS, ALSO, MAKES SENSE.
It makes sense to start a home-based business doing something you absolutely love, versus the daily grind of rush hour traffic and having to punch a clock for a boss you don’t like at a job you hate.
This is why those “crazy network marketers” are seeing such insane growth during this pandemic.
At the end of the day these “crazy network marketers” took a risk of being ridiculed and now are seeing an insane amount of payoff for that risk.
“We’ve seen a 400% increase in recruiting & sales in our organization since being hit with COVID; it’s been a wild ride.” K.L.
While some are cursing the crap out of COVID-19, most network marketers are thanking their lucky stars they had their businesses already established before COVID.
Those working in the marketing industry are grateful that they can be the very one to help save their neighbors, friends and family by offering an opportunity when there aren’t many other options in the pandemic.
If you are new to network marketing or a tenured leader, read on if you want to take your business up to even greater heights!
Crush it in Your Network Marketing Business
From Amway, Shaklee, and HerbaLife to LegalShield and beyond…
If you were to ask someone with an outside perspective of the MLM industry, they would call those companies a pyramid scheme.
WHAT, SERIOUSLY?!?!
There is no greater example of a pyramid scheme than having a job where you have to deal with office politics to move up the ladder, and are paid what the job is worth; NOT what you are worth. Plus there is no better definition of a pyramid scheme than the type of work environment where the top people make all the money and the underlings can’t… Yep, sounds like jobs are the pyramid schemes to me!
Any legal home-based business gives any individual more of an equal playing field to generate income than any job one could ever be offered… where your sex, education, and race still play a hand in what you can earn. Not the case with network marketing AT ALL.
My family has made millions in the MLM arena, and I’m more than proud of it.
As C.E.O. of Gravity Junction, this is why I’m passionate about our team developing Customized Team Training and Recognition Websites for network marketers. I want to give back to an industry that has served me and my entire family for several generations. Plus, I love the incredible people of network marketing, you are a different breed and I can relate :-).
Network Marketing Team Websites
The reason Network Marketing can help the average “Joe” make millions is the same reason people buy franchises instead of starting their own company… They are buying a SYSTEM.
Your MLM company may have a corporate site, or even a site for you to customize for recruiting and sales. Where most businesses fall short, however, is providing the individual team leaders a way to train their team online.
From getting your new recruit started, to keeping them in the loop for specific team promotions and events, having a Custom Team Website is the way to go. This also makes room for showcasing some of your top performers. Talk about rapping into a whole new way to take your business up a notch. (Or ten.)
“If it’s not leveraged, don’t do it.” J. Gardner
Team websites give you the leverage that’s really needed to grow a huge organization.
Paid & Promoted
It can be more than taxing to recruit someone into your business. The prospecting & follow up process usually isn’t a super short one.
Once you have recruited a new person in your business, I know it’s your goal to get them started right and QUICKLY.
On your custom team training site, this is made possible, basically instantly for each new recruit you bring on.
Expediting the process of your new recruit, getting them on your site, watching training videos, reading documents, watching power points, or whatever media, can get them into sales and recruiting mode right away!
This way if you recruit a superstar who doesn’t even know how to spell the company name, you can still go on a recruiting frenzy. As the team leader, you can know and feel confident that they are being properly trained on your team site!
THIS IS LEVERAGE beyond leverage.
Culture Building
“People may leave a business, but they won’t leave a family.” Unknown
I have personal friends in the network marketing arena who are earning over $600,000 a year, and “culture building” is what they have focused on since the beginning.
This ranges from promoting the hell out of their personal team events, that are outside of the corporate-specific events, and doing as much team recognition as they possibly can.
“Recognition, Babies Cry for It and Grown Men Have Died for It” Unknown
Recognition of anyone on your team advancing in rank or hitting a benchmark in earnings is critical in this industry.
Your custom team site can feature, announce and highlight anyone you want to give recognition to…
Further locking your team into a culture that promotes, wherein the workforce this is rarely done and creates jealousy. Versus in network marketing where it inspires!
Gravity Junction Cares about your Business
I’ve personally had decades of experience in and around the network marketing industry. In fact, it was this industry that gave me the tools, experience, and the gumption to start Gravity Junction in 2010.
I’m dedicated to supporting the growth of your MLM team and get excited each time my team and I get the opportunity to build out any support system, website, or marketing campaign for those in direct sales; we are kindred spirits.
I know how many lives can positively be impacted by this industry.
From getting your new recruit started, to keeping them in the loop for specific team promotions and events, having a 
Micro branding. It’s a real thing. That works. Especially for MLM teams!