While many editors’ origin stories start with a love of literature, Lacey Knight’s started with a disdain for the English language as a whole. Throughout her early life, Lacey viewed English as just another thing to “know” rather than a tool to be leveraged. (Spoiler Alert: That changed.)
Lacey’s calling was delayed because it was delivered in Spanish. As Lacey learned “por favor” and “gracias,” she also learned about the nature of language: its movement, its rhythm, its significance, and most importantly, its place in her life.
Lacey realized just how connected she was to the power of expression behind language, rooting her career in a love for the written word while utilizing her passion and truly-honed skill to help others reach their goals through copywriting, ghostwriting, and blogging.
“I know there are amazingly talented people out there who have a lot to offer but who may not have the tools to best reach their target audience in a relevant and effective way,” says Lacey. “I hope to be a cog in the wheel that gets these great people to where they are going; you achieving your dream is my dream.”
Lacey has always been a dream-catcher, capturing the beauty of achievement and knowledge, as well as a seeker of Truth, even before she knew what that meant.
Fostering love in everything, even from afar, is one thing Lacey does exceptionally well (which admittedly comes in handy in the marketing world). Before Lacey had access to her true love, equines, she sat on the sidelines learning about them, growing love and expertise before she even got in the saddle.
Viewing life as art in action, Lacey has joined the Gravity Junction team from the painted skies of Colorado. She and her family are nestled below a mountain range with plenty of beautiful horses nearby to keep her passions burning with fervor.
You can rest easy knowing Lacey is certainly wearing matching socks and is readily open to debate herself about comma placements and capitalization. (The nature of language, amiright?)
Having Lacey in our corner is having another advocate in your corner, something we always aim for.
“I often tell people, ‘I'm better in writing.’ They think I am joking.” However, Lacey’s talent is no joke, and we’re beyond blessed to have her here in the saddle at Gravity Junction.
An Athens Georgia native, Nickie’s roots are grounded in the same familiar areas that Gravity Junction calls home. Introverted at first, getting to know Nickie on a deeper level, like many good things in life, takes time. Her words are always meaningful and poignant, and the relationships she treasures are earned. Gotta say, we love and appreciate this quality about Nickie. Not to mention, listening is her superpower, a skill this world desperately needs!
As an Emannuel College grad, Nickie studied business administration, consistently made the Deans and Presidents Lists, and graduated Magna Cum Laude.
Not only is Nickie incredibly bright, but she's also a stinkin’ great person. Nickie has traveled the world to help others through missionary work. Her travels extended to New York, Africa, Honduras, and Thailand. She brings a boatload of experience to her office managing role. This may have something to do with the fact she’s been working in accounting and office roles since she was, oh you know, 17 years old. NBD.
When she’s not crunching numbers or ensuring offices run smoothly, you can find Nickie shopping, thrifting, or hanging with her puppy-eyed fur babies, Junior and Daisy.
“I just want others to be able to say that I do my job, and I do it well. I like to make the lives of those around me easier and more functional. Your work is safe in my hands.”
We’re BEYOND pumped to have this hardworking overachiever join our team.
Please provide us with any/all email address you would like for us to add to your Google Analytics account. These emails must use Google/G-mail as the email service provider. You can add multiple email addresses, using a comma to separate.
Kari is a Chicagoan with a penchant for dipping sauces, warm weather, copywriting, and content creation. From a young age, Kari knew she wanted to be a writer and decided in junior high school that she would someday become a journalist. Well, as you may know, print journalism took a hit (newspapers just aren’t making the same splash they used to) and Kari pivoted her career aspirations as a student at Illinois State University.
Graduating with a degree in public relations, Kari started her career as an intern at a large PR firm but quickly learned that digital marketing was more of her forte. From there, Kari left the agency world and spent time at both nonprofit organizations and in corporate settings.
After cutting her teeth for five years in traditional 9 - 5 roles, Kari took a leap of faith and took her career into her own hands, deciding to pursue freelance marketing. In December of 2019, fate so happened to introduce her to Gravity Junction and since then she has taken on roles with the SupaNova team writing blogs, editing copy, and drafting social media for a handful of clients.
When she’s not behind a computer screen, you can find Kari milling about the city, trying out new bars and restaurants, exploring different neighborhoods, and walking through (and enjoying White Claws in) her favorite parks.
Your monthly hosting & maintenance package includes an SSL certificate for your website. This will add a low level of security as well as aid in your SEO rankings. Please fill out the following few questions so our team can properly register your SSL certificate.
2020 has been a doozy. This has proven especially true for businesses everywhere as they have tried to keep up with the abrupt change in the way people interact with others and their surroundings.
Coronavirus has created some tough times for everyone, and our heart especially goes out to businesses trying to navigate the oddities of existing in this present day.
It’s hard to not dwell on the tragedies. But there is one thing that has proved itself time and time again: out of the ashes, the phoenix rises. Out of tough times, real innovation is born.
Businesses Created During Tragedy
Print and radio boomed after The Great Depression, internet usage soared following the 2008 financial crisis, and COVID-19 is already changing our everyday lives in 2020.
The most challenging times in America have always been the central force of change. In the past twenty years alone, society has been changed a little by each recession. New industries bloom while some of the services we once took for granted become our saving graces.
CNBC notes how the Great Recession of 2008 cut the final string that catapulted us into a truly digital age. The whole idea of community and sharing resources became huge because:
People needed to make more money
People needed to save more money
Thus, things like Uber and Airbnb were born. The “I help you, you help me” mentality created a new structure for businesses. Tragedy ushered us into a new era of existence.
Now, with coronavirus, we are being cornered into changing once again. As business owners, we can either be victims of circumstance or innovators, taking the time to navigate foreign lands.
2020 may have brought a lot of change, but with the unknown territory comes the necessity for hope.
Businesses Thriving During COVID-19
Consider the way life looked before coronavirus. Hugs, parties, dining out regularly. As a whole, our values have shifted a little.
We refuse contact with one another out of love. We keep our distance as a sign of care and consideration. We have been forced to look and listen a little more, which is part of the reason content marketing will see businesses through COVID-19.
The businesses that will make waves post-COVID are the ones that are adamant about their content marketing practices now, regardless of how big or small. Success post-COVID will not just be a matter of circumstance but a measure of resilience and innovative marketing strategies. Even small businesses will benefit from understanding small business marketing during a time where experience is important, but image is vital.
Where are people placing their values? What businesses are benefiting? And what comes next?
Cause and Effect: Why Some Businesses are Thriving
Because we value cleanliness, cleaning services are thriving.
Because we don’t want to share common spaces with others, streaming services and subscription boxes are filling our lives with experience.
Because we’re spending a lot more time alone, therapy and self-help apps are becoming popular.
Because people are spending more time outdoors, gardening and landscaping companies are doing great.
Because people are adapting to this new way of life, businesses with an ability to cater to these recent changes are reaching new levels of success.
Even if your business isn’t a perfect fit for the current circumstances of this mind-blowing pandemic, there is still hope for your business. Making your business thrive right now amidst COVID-19 is all about thinking outside of the box, utilizing badass digital marketing strategies, and figuring out just where you need to change things up to keep up.
It is also about preparing for the future by staying connected to the present.
Adapting Your Business to the Present
Just because things have changed since COVID-19 came to town does not mean your business can’t thrive.
To find success during unprecedented times, you must adopt an evolving perspective. When you first start a business, you must admit that something about your business will have to change at some point. Your “ideal” business is only ideal right now. Whether you’ve been in business for two or 22 years, you must admit the need for change.
The businesses thriving during the 2020 pandemic are the ones that reimagined their goals while focusing on one common factor: connectivity.
Staying Connected During COVID-19
“Doom and gloom” could easily be the theme for 2020.
However, “connectivity” is the 2020 theme we’re voting for.
It seems a little ironic considering “social distancing” is a popular phrase in all of our vocabularies. Still, if anything is true, humans are social creatures who are all sorts of stubborn. We have found ways to connect despite the need for physical distance. This new connectedness is the road businesses should be on.
How Connection is Key During the Coronavirus Pandemic
Online gaming encourages engagement and helps people feel like they’re part of a larger purpose, both things that are essential to living a fulfilling life, and both things that coronavirus made nearly impossible.
Meanwhile, Twitch, a common platform for gamers, was met by a whole new crowd of people focused on a somewhat unorthodox small business marketing strategy. Musicians, artists, YouTubers, and everyone in-between flocked to Twitch during lockdown to keep their audience engaged.
Outside of video games and live streaming and into traditional gaming, Jackbox Games is one business that was perfectly placed for growth during the pandemic.
Jackbox started years ago as a gaming company that created games around everyday technology, with players using their phones to input answers into the game. During COVID-19, this became a saving grace. With the aid of Zoom, families, and friends could come together for game nights once again. Jackbox grew from 100 million total users in 2019 to 110 million between March and June 2020 alone.
Connection to Community
Delivery Services have picked up in popularity since the start of COVID-19. Besides delivery services benefiting customers by making life a little easier during hectic times, local delivery has helped communities support the businesses they love.
When non-essential businesses closed in most places across the United States, there was undoubtedly worry. However, as businesses started to adapt to the circumstances, offering delivery and pickup, many communities rallied behind their local businesses to ensure they stayed afloat.
Connection to Education
Tutoring businesses and online children’s educational resources are rocking right now, with so many children across the United States still utilizing remote learning.
However, it’s not just the children that are learning. Online courses for adults have also boomed. Coursera, for example, grew its base by eight-times since March 2020. One health course on Coursera saw half a million people sign up in a single weekend.
Because quarantine pulled people out of environments that encouraged collaboration, a focus on self was essential to coping and encouraging personal growth. Self-help sites knew what this moment meant, as many offered extended free trials to help ease the collective culture shock.
These businesses saw an opportunity and took it. Those opportunities have helped others. Taking advantage of people is not the same as taking advantage of circumstance. To thrive, businesses must acknowledge and adapt to life’s hardships and invest in the uncertainties.
Take-Away
Not knowing what comes next is an essential part of being hopeful. Hope is based on our faith in what comes next. When it comes to our businesses, we must remain optimistic that we can adapt to the future. Our point of view must be ever-changing, and our minds must be open to new ways of doing business. If we aren’t ready for change, the currents will sweep us away.
Part of keeping up is being connected. The largest part of being connected is being present online. The leader of connection is technology, which is why we invest our efforts here at Gravity Junction into content marketing for a digital world. Digital marketing is one part of a necessary commitment to evolving your business.
For more information about getting your business the attention it deserves online, visit our blog. Check out The Next Normal for Retail to find out more about small business marketing during and after COVID-19.
Gravity Junction is a full-scale marketing firm focused on allowing businesses to thrive in a digital space. Digital marketing is our specialty, helping brands take their passion and display it for the world to see. Let us help you figure out what comes next for your business. Contact us for more information.
will have to change at some point. Your “ideal” business is only ideal right now. Whether you’ve been in business for two or 22 years, you must admit the need for change.
One health course on Coursera saw 
Businesses that are able to evolve and change will certainly have a better chance of coming out of these crazy times stronger and more improved.