The Gravity Junction team is hoping that everyone is doing well today. Atlanta’s top marketing agency wanted to drop some SEO marketing tips and tricks to specific industries and niches!

We wanted to make sure we did all the hard work for you so that you can learn the ins and outs of the Google algorithm and get your business to the first page!

Is that feasible? Let’s find out!

What’s SEO and Why’s It Important?

SEO stands for Search Engine Optimization. It’s a list of regulations that’ll ensure your website ranks higher in SERPs (search engine result pages.)

The techniques to rank at the top are constantly evolving, and so are the search algorithms that determine where you’ll be.

SEO works by optimizing a website’s pages, performing keyword research, and obtaining inbound links. These results are made visible once the webpage has been indexed and crawled by a search engine. Then, you’re placed on say, Google at a certain spot.

There are a few ways of improving the SEO of your pages: title tags, keywords, image tags, internal link structure, and inbound links (or backlinks.)

Having your info on the first page of Google results should be top of mind for your business. Your competitors will be chasing that goal with the utmost determination as well. So, with many after the same thing, how’s it done? And, how can I tailor SEO to fit my niche specifically?

These are the problems we’ll be tackling!

We hope you got a ton out of Part One that covered Commercial Real Estate Construction, Retail Franchises, Restaurants, Manufacturing, as well as and Part Two that dove deep into SEO in the eCommerce, Network Marketing, and Healthcare industries.

Let’s dive into User Intent; a concept that matters to every industry alike..

A Constant Across All Industries – User Intent

While the SEO tactics we talked about before are popular, they have to be paired with knowing the intent of your audience. Who do you want your readers to be? What are they looking for? What can you provide them to build a relationship & trust?

One of the most exciting parts of creating an effective SEO marketing strategy is that you have to think like your consumer!

Search intent (or user intent or query intent) refers to which category the user’s search term falls under.  There are typically three categories of intent: transactional, informational and navigational. “Do, Know, Go” is a popular reference to the concept.

Do – The searcher has a specific action they know they want to take, like to book a service or purchase a product.

Know – This search is knowledge-based like to answer a question, find further inspiration or learn about a topic.

Go – This user typically knows a specific website or location and its relation to brand or known entity queries.

User intent will be different from industry to industry, however the need for businesses to be agile in keeping up with industry trends is constant across the board.

Influencers

If you wanted to keep your message to yourself, you’d just write in a journal. You blog and influence because you believe in your message or have valuable things to promote. You’ve got something you want to say to the world. Whatever your purpose is, you want to drum up some buzz.

You know the SEO content basics–including keywords in titles and headings, filling meta descriptions, and promoting on social media--so now you need to focus on more advanced SEO tips for your influencer marketing strategy.

Let’s take a look!

Team Tip: Understand User-Intent & Tailor Content

Increase blog traffic by asking these questions:

• What are the top 10 terms that are related to my niche?
• When I search each term, what is the analysis of user intent?

Example: For a health blog, searching for the term “lemon pie”

• 50% recipes
• 20% retail
• 30% effects on health

Tailor content to fit these content types

• Focus on long-tail keywords
• Longer, more specific keywords such as “gluten free lemon pie”

Benefits:

• When it comes to blogging, you can focus on quality over quantity
• Better SEO results depend on great content instead of writing just for the sake of publishing
• Long-tail keywords are less competitive which means you’ll have a better chance of showing up on the first page and grabbing that traffic!

Personal Brands

Why is it important these days to have a personal brand in addition to a company brand? Google yourself and see if you like what pops up. Do the same for your company. There’s never been a better time to personalize your company, and show them the real human behind the brand. You never get a second chance to make a first impression–make it count!

Is your image consistent across all platforms? Are you controlling the narrative? This is all also very important in the age of freelance & gig culture. Back up your resume or cover letter with your personal brand!

As Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.”

Team Tip: Dominate First Page Of Google And Get Negatives Off First Page

• Design your Google+ snippet and use Google Authorship
• Many bloggers are taking personal branding to the next level by having their photo show up for many keyword results and search results
• Make your resume search-friendly on LinkedIn
• “Location,” “Position,” and “Company” appear in Google snippets
• Make the profile as complete as possible–WordPress, slides, recommendations, social media accounts, etc

Benefits:

• Building yourself up in a good light
• Manipulating SEO allows for search engine results to bring up positive media
• This boost in reputation builds business
• New clients
• Approval of conference speaking pitches (if that’s an interest for your personal brand)
• Media coming to you for coverage
• Stand out from competitors
• Personalize your brand, show the humanness – VIEWERS LOVE THIS! They want a story; want to connect; want to know your humor or a funny, embarrassing story. Basically, they want to be reminded that they have stuff in common with you from the human experience

Keynote Speakers

As a keynote speaker, your business relies on companies and organizations searching for you & finding you among thousands of other speakers like yourself.

What are you doing to help them find you? And, once found, is your content convincing them that YOU’RE the speaker they need? Make sure you’re creating your website with buyers in mind. A major issue many Keynote Speakers make, is not creating a compelling website for themselves.

Who is your speaker buyer? Most likely an EA/ PA, Manager, CEO, House Meeting planner, PCO (Professional Conference Organizer), In House Meeting planner (IHMP), another speaker/trainer, or a speaker bureau consultant.

We know you’re a killer speaker. So, let’s share that with the world. Gravity Junction, Atlanta’s top digital marketing agency, is going to set you up with a two-fold, foolproof SEO marketing strategy that’ll get companies lining up to get you on stage.

Team Tip: Take Advantage Of PPC (Pay-Per-Click Advertising) AND SEO

• PPC is an especially effective strategy for Keynote Speakers
  • Pay to appear for important keywords
  • Only pay for when people click your ads
  • Quick leads
  • Less competitive
• Additionally, invest in an SEO strategy
  • Hit the head on the nail with the keyword
  • URL should contain that keyword
  • Copy must be top-notch
  • Include keyword in title meta tag
  • Google looks at the meta description
  • You need pictures
  • Links build trust
• PPC = Fast Results → PPC to test conversion of keywords → Use SEO to rank for those keywords

Benefits:

• Keyword and conversion data from PPC can feed into organic search for SEO
• High-growth
• Aggressive marketing
• Holistic search engine strategy
• Recurring revenue
• Land more speaking events
• Expand reach

Final Thoughts

The internet is a MASSIVE area of digital real estate. So massive that it would prove to be very difficult for the human mind to even wrap our brain around its vastness.

If you follow the tips we’ve outlined, however, you can optimize your website, content, or product listings and immediately begin soaring up the rankings and driving serious ROI.

The team here at Gravity Junction truly wants to ensure your business is able to reach all of the goals you set before you. SEO Marketing has many nuts and bolts that work together to make up the big picture, and get your business the eyes you need!

Reach out to us with any questions, corrections, additions, or success stories!

We loved creating this series, and hope our hard work resulted in providing you with rich advice that cultivates massive growth for you and your team!

We can’t wait to hear from you soon. Keep crushing!

Read Part I and Part II…..