Speak to One NOT Y’ALL

by | Mar 13, 2017 | Marketing | 0 comments

Make Your Message Stick

What’s the point of creating a message to potential customers on Facebook, Facebook Live, in a newsletter, blog post, or really any platform, if people don’t listen to you?

What’s the point of you taking your time to construct a message that falls on deaf ears?

SEE ALSO: Mistakes to Avoid on Your About Us Page

So How Do You Create a Message that Moves Your Clients into Action?

Refine your Message

The biggest mistake I see people making across all media platforms, is speaking to a group and not the individual.

But don’t you want to attract a lot of people, not just one?

FOR SURE.

This is exactly why you must craft your message in a way that many will want to take action, not just one.

Have you created your Customer Avatar yet???

If not, check out this powerful process, by Tony Teegarden, that has helped many online marketers double and triple their income by knowing precisely who they are marketing to.  (click here to go through the Customer Avatar Process)

To make things simple, what we’ve found that whatever platform you are sharing your message on, that you only use the word YOU.

Refine Your Message Specs:

Avoid saying things like:
-Y’all should do____
-If everyone would____
-Everybody loves our____

Instead try saying things like:
Made especial for YOU.
-Your life will be enhanced using___
-You will find that ____

Talking to one person, although many may be watching, listening or reading your marketing materials, makes the potential customer feel responsible and more attached to your message.

Talking to Y’all, a big group of people, doesn’t encourage your potential customer to make a move…they have no skin in the game.

This small yet impactful tweak, refining your message to speak to just one person, will make the world of difference in the results of your marketing efforts.

SEE ALSO: Small Net, Big Catch

 

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